Yang Zhenzhong’s I Will Die, 2000-2005, is a remarkably simple and effective work of art. It consists of two rows of five large screens in which we see a variety of people from different nations say the words ‘I will die’ in their own language. Zhenzhong filmed people in their own environment in moments that seem snatched from the flow of everyday life. Some are serious, some amused, some indifferent.
I walked right up to it and stood on top of this circular platform. And as soon as I gained my footing, the circular platform started a slow, steady rotation. And it was almost like the mechanical robots were stretching and moving their parts after an extended period of slumber. And as they sort of gained consciousness, they recognized that there was another presence amongst them, and that was myself. And at some point, the curiosity switched, and it became slightly more aggressive and frenetic and engaged on their part. And an agenda became solidified somehow. And my relationship with them shifted at that moment because I started to lose control over my own experience, and they were taking over. So they began to spray and paint and create this futuristic design on this very simple dress. And when they were finished, they sort of receded and I walked, almost staggered, up to the audience and splayed myself in front of them with complete abandon and surrender. It almost became this like aggressive sexual experience in some way. And I think that this moment really encapsulates, in a way, how Alexander related to—at least at this particular moment—related to creation. Is that all of creation? Is that the act of a human being being created, the sexual act? Is it the act of, you know, the Big Bang, if you will, that violence and that chaos and that surrender that takes place? Alexander and I didn’t have any conversation directly related to this particular piece and to creating this moment within his show. I like to think that he wanted to interfere as little as possible and allow me to have the most genuine, spontaneous experience as possible.
It’s possible to be supremely conceptual with just words, and this wonderful campaign proves it. Thanks to http://adoholik.com/ for the jpegs. Full credits below.
Agency: Spillmann/Felser/Leo Burnett, Switzerland
Creative Director: Peter Brönnimann
Copywriter: Thomas Schöb, Simon Smit
Art Director: Reto Clement, Daniele Barbiereo
Designer Annex, of New Zealand, has designed these lovely frocks from vintage maps of the world. Unfortunately, you can’t wear the dress…but according to her website, you can “hang [it] on your wall and dream of new adventures”. F*ck that, I’d absolutely try to put it on. Then, after I ripped it from doing something so stupid, I’d hang it on the wall (so you can’t see the rip, natch) and would then dream of other ways to get the damn dress on. Because these are way too cute to leave on a wall.
Here’s more from her website:
Travel the world or visit a favourite city with maps made from vintage printed maps. Hang on your wall and dream of new adventures or recount fond memories. Each dress is handmade and unique. Approx 90cm long and 60 cm wide.
Dresses are $195, bags $80, please email for more images
63 Ponsonby Road, Auckland, New Zealand
ph +64 9 3786018
anne at annex.net.nz